More than a designer.
I'm Anna — a creative consultant, brand strategist and senior graphic designer with 20+ years of experience across beauty, wellness, lifestyle, packaging, print and consumer brands.
I help ambitious founders turn ideas into brands that look great, make commercial sense and are ready to launch, sell and grow.
Let's talk about your brand →Brand strategy • Packaging • Creative direction • Launch support • Retail • Print • Digital • AI-assisted creative
Why it matters
Your brand shouldn't just look good sitting on a shelf or scrolling through Instagram.
It needs to communicate the right message, connect with the right customer, stand apart from competitors and make sense commercially.
I look at the bigger picture — positioning, audience, pricing, packaging, production, presentation, retail and launch — so your creative decisions aren't made in a vacuum.
I don't just design the brand. I help you think about where the brand needs to go.
Hi, I'm Anna.
I've spent more than 20 years working in design, with extensive experience across beauty, wellness, cosmetics, packaging, print, branding and consumer products.
But I'm not here to simply make things look pretty.
I work alongside founders and businesses to understand where their brand is now, where they want to go and what needs to happen to get there.
From the initial idea and brand positioning, through to identity, packaging, print production, digital assets, launch materials and retail presentations — I can help bring the whole picture together.
Because good design doesn't happen in isolation. It needs to work for your customer, your market, your price point, your product, your retailers and ultimately your business.
Let's turn your idea into a brand people remember.
I bring your brand to life
Whether you're starting from scratch, launching a new product, refreshing an existing brand or preparing to take your business into retail, I can step in wherever you need me.
Brand direction, audience thinking, competitor research, market considerations and creative positioning to help your brand stand apart and connect with the right customer.
Brand identity, visual direction, campaign concepts, artwork, illustration, digital assets and creative development — from the first concept through to final artwork.
Packaging design, print design, artwork preparation, production specifications, supplier liaison and print expertise built from years of hands-on industry experience.
Website design and setup, social media assets, EDMs, digital campaigns, product launch materials, copywriting and content direction.
I use AI-assisted creative tools alongside traditional design expertise to explore concepts, develop visual directions, create mock-ups and accelerate creative development — while keeping strategy, brand consistency and production knowledge at the centre.
Retail pitch decks, product presentation, in-store mock-ups, SRT displays, stands, distributor materials, trade show preparation and creative support to help you present your brand professionally.
More than design.
Sometimes you don't need another designer. You need someone who understands the bigger picture and can help you work out what happens next.
That's where I come in.
In short? You don't have to figure it all out yourself.
Turning ideas into selling brands
Maybe you're launching your first product.
Maybe you've outgrown your current branding.
Maybe you've got a great idea but don't know what comes next.
Or maybe you're ready to take your brand into retail and need everything to look — and work — like a serious business.
That's where I can help.
I bring together strategy, design, packaging, production knowledge, creative direction and practical business support so you can move forward with confidence.
One creative partner. From idea to launch — and beyond.
Modern tools. Strategic thinking. 20+ years of creative experience.
Creative technology is changing quickly.
I'm embracing AI-assisted tools as part of my creative workflow — using them to explore ideas, develop visual directions, create concepts and mock-ups faster and push creative possibilities further.
But AI doesn't replace strategy, experience or good design judgement.
You still need someone who understands your customer, your brand, your packaging, your production requirements and what will actually work in the real world.
That's where experience matters.
Ready to build something great?
Whether you're starting from scratch, launching something new, refreshing your brand or preparing to take the next step — let's talk.
We'll look at where your brand is now, where you want to take it and what needs to happen next.
No confusing design jargon. No one-size-fits-all packages. Just practical advice, strategic thinking and creative support built around your business.
Book a consultation →Send me a quick message and tell me what you're working on.
Let's start a conversation →